Monday, December 14, 2009

8/13 Dr Tim's Stress Test Shoot

He tells me to meet at the north entrance, and he'll be wearing a tie-dye shirt so I can't miss him. Sure enough, as I pull into the mall's parking lot I see him, clear as crystal, an array of vibrant colors sticking out like a sore thumb against the flat, off-white building.

Dr Tim. He works for a stress management company, and wanted an alternative way to let people tell, on their own, if they were stressed or not. The company has basically a "mood card" which, when placing your fingertip on it, will change colors and let you know your stress levels. Unfortunately, these little cards cost a lot to make (ordering the cards, ordering the mood sensitive part, then having someone glue them together). So, this shoot was to come up with a card that showed people how to check their stress levels while doing anything!

Which is why we met at the mall. Cause you can do a lot there, right? Right.

We took pictures outside, inside, next to clothing racks, next to trash cans, and in hallways. The shoot went by so fast, and I got the final product via email the next day. I'll also be getting some in the mail, so anyone who wants one of these, let me know (ha!).

drtim

5SecondStressCardFront5-Second-BACK

Total time: 30 minutes

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